I have solar, so why is my power bill still going up?
The utility company changed the rules. They buy your power for pennies, then charge you top dollar when you need it most. Store your power surplus in a battery and use it later so you pay $0 in markups.
You Already Make Your Own Power. Why Are You Still Paying for It? Scroll to find out why.
Loft™ Home Energy Co.
The Problem:
The Simple Reason You Are Not In Control Of Your Own Power
You are generating valuable energy, but the grid decides what it’s worth.
01.
Your Solar Panels Generate Power
10 AM – 2 PM (The Midday Production): During the sunniest hours of the day, when your panels make the most power, the utility company changed the rules and gives you the smallest possible credit (April 2026 change).
02.
Your Utility Co. Charges You To Use That Power
4 PM – 9 PM (The Evening Mark-Up): When you come home, turn on the lights, and run the AC, the utility company charges you their highest rates of the day to send your power back.
03.
They Buy It From You Low & Sell It Back to You High
The Result: You sell low and buy high—every single sunny day. You are stuck selling your power for 39¢ and buying It back for 70¢* Actual rates vary by utility and energy plan.
The Solution:
Put a "Fence" Around Your Energy
Store your surplus. Keep your energy. Take back your independence. Save the power you already make for when you actually need it.
01.
Generate Power From the Sun, Right at Home
Daytime: Your panels power your home and fill your home battery with free solar power.
02.
Store the Power Your Solar Panels Produce
Nighttime: Your house automatically switches over to battery power from 4 PM to 9 PM, bypassing peak utility charges completely.
03.
Use Your Own Stored Power When You Need It Most :)
Result: You keep your energy, eliminate peak bills, and protect your home during power outages.
Is a Loft™ home energy battery plan right for you?
A battery isn't the right solution for every home. Your utility plan, solar production, energy use, and home all matter. Watch this short video to see if your home may be a good fit.
Home Battery Cost and Incentives Calculator
Watch a quick video covering what a home battery costs, what rebates are available to you and how a home battery will affect your electricity bill. You can also scroll down to use the free home battery calculator now for free.
The Simple Reason Your Electric Bill Is Still So High
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10 AM – 2 PM (The Midday Hand-off): Your panels make the most power when you are away or using the least energy. The utility company takes this surplus and gives you a tiny credit for it.
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4 PM – 9 PM (The Evening Mark-Up): When you come home, turn on the lights, and run the AC, the utility company charges you their highest rates of the day to send power back.
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The Result: You sell low and buy high—every single sunny day.
Every kilowatt-hour you send to the grid is money left on the table. Loft™ helps you store your surplus, keep more of your energy, and make your home more self-reliant.
Take More Control of Your Home Energy. The Right Energy Plan Changes Everything.
